About Product Scope

Product Scope is a delivery-led product consultancy — I help organisations fix, modernise, and deliver the workflows they rely on every day.

From roadmap to release, I bring structure to complex systems through hands-on delivery, automating legacy processes, introducing efficiencies, and preparing platforms for scale.

I'm David Lortal and I set up Product Scope Ltd in 2022 as a UK-registered consultancy after more than a decade managing digital platforms. It gives me the structure to work independently with organisations that need practical, delivery-focused support, from modernising legacy systems to designing new tools and workflows.

I bring over a decade of product experience, including long-term embedded roles with BAFTA and FOCAL International. Before founding Product Scope, I worked in UK media and began freelancing remotely in 2019, leading platform rebuilds, award systems, and CRM integrations across Latin America and Southern Europe. Product Scope is remote first, collaborative, and built to stay lean — I stay close to the work, managing everything from Jira tickets and documentation to stakeholder alignment and feature delivery.

David Lortal, founder of Product Scope
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Selected Project Highlights

Below is a selection of major product milestones and platform redesigns I've led over the past decade, from launching full systems to transforming admin workflows and streamlining award processes.

These highlights showcase key moments, but much of my work involves continual improvement, such as refining features, introducing automation, and solving day-to-day challenges across complex systems. To explore more of the tools, workflows, and feature-level work I've delivered, head over to the Case Studies and Blog sections.

12+years delivering products
10+platforms & major rebuilds
2013→BAFTA & FOCAL, ongoing
2024–2025

Nucleus Admin Interface Redesign

Leading a full rebuild of the Nucleus admin interface for usability, accessibility and maintainability across all client instances.

2023–2024

BAFTA Jury Voting Platform Redesign

Moved jury voting toward online workflows with Nucleus integration, keeping secure, anonymous submissions.

2023–2024

BAFTA Events Admin Redesign

Reusable components, simplified workflows and configurable tools across a growing white-label platform.

2021–2024

Events Awards Workflow & Invoicing

Bulk invoicing, address-book integration and workflow automation that cut manual intervention.

2021–2022

Nucleus Responsive & Accessible Redesign

Mobile responsiveness, accessibility and clearer UX patterns with scalable design controls.

2021–2022

BAFTA View VOD Platform

A secure digital viewing platform replacing DVDs, integrating ScreenerHub, Salesforce SSO and the voting tools.

2019–2021

FOCAL Website & CRM Transformation

A new Craft CMS site and Zoho CRM suite automating renewals, invoicing and membership — first external client.

2019–2020

BAFTA Events Platform Launch

First version of the Events platform: booking, check-in and reporting in one flexible web app.

2015–2018

Nucleus Commercialisation & Expansion

Scaled Nucleus for third-party licensing with modular tools and improved client onboarding.

2015

Jury Tablet Voting System

A secure offline voting system on Raspberry Pi with PGP encryption for in-room jury voting.

2013

Nucleus Platform Build

Replaced a failing third-party system — the foundation of the BAFTA Media Technology ecosystem.

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Current Projects

This is a snapshot of what I'm currently working on with a range of clients in different settings.

In progress

VisaScope AI — Intelligent Visa Application Assistant

An experimental AI-powered tool that automates visa application guidance through visual document analysis and natural language processing. Built using Make.com workflows, Stripe integration, and Zoho CRM, with LandBot handling conversational interfaces and Carrd providing the front-end experience. The prototype demonstrates how modern automation tools can transform complex bureaucratic processes into streamlined user experiences, reducing application errors and processing time while maintaining accuracy across multiple visa types.

Scoping

Bespoke Awards Voting Site Rebuild

I'm scoping the rebuild of a secure online voting platform, moving the admin interface into Nucleus to unify the awards ecosystem. The redesign focuses on improving accessibility, streamlining workflows, and delivering a secure, user-friendly experience for members voting across multiple high-profile awards. Built using modern frameworks with enhanced integration to Salesforce and BAFTA View, the platform will consolidate voting management while reducing administrative overhead and improving the overall member experience through simplified authentication and intuitive navigation.

Interested in working together?

If you're dealing with complex workflows, legacy systems, or operational bottlenecks, I can help.

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